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Brand Identity · Final Direction

Nicholson Reserve

The finalized mark: your gable monogram — drawn with a continuous soffit and no roof overhang, the way the homes are actually built — combined with the editorial serif-and-rule wordmark. Shown below with its lockup variations, on light and dark.

Primary Logo

Stacked lockup

The hero version — for the homepage, sales collateral, the entry monument, and anywhere the brand gets room to breathe.

Nicholson
Reserve
Cumming · Georgia · 30028
Nicholson
Reserve
Cumming · Georgia · 30028

Horizontal Lockup

For headers, signage & email

A compact, left-to-right version used in the site navigation and anywhere height is tight.

Nicholson
Reserve · Cumming GA
Nicholson
Reserve · Cumming GA

The Mark

Icon, favicon & seal

The gable on its own — continuous soffit, no overhang. Works as a favicon, social avatar, or an embossed/wax-seal detail. Square and circular containers shown.

The System

Palette & type

Color

Ink#20211C
Bone#F3EEE4
Oak#B6925E
Deep Oak#8C6B41
Sage#7C8770
Forest#3C463A

Typography

Display · Cormorant Garamond
A quiet kind of luxury
Interface · Jost
ACRE-PLUS HOMESITES